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New stars aren’t being minted like they were during the poker boom, and mainstream audiences are still more likely to recognize a player like Mike Matusow than Jason Mercier, despite what the results say. Poker fans aren’t engaging with poker stars like they did in the early 2000s, and it’s limiting the industry’s ability to establish itself in the mainstream. The endorsement opportunities for players and sponsorship options available to major poker events are narrow, largely confined to online poker sites, casinos and a handful of other Internet players. And while other outsider sports like snowboarding have done big things to break into the mainstream, poker is held back by a unique set of challenges.

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Daniele Nestola and his friends look like they'd be fierce zombies. While not quite 2011 Erik Seidelian, not a bad start to the year for Daniel Negreanu . First, he banked over $250,000 at the Aussie Millions Super High Rollers event.

Any suggestions for a future 3-Bet, feel free to drop a note in the comments. Today in the 3-Bet we find PLO wunderkind Ben Grundy living large in London, Pius Heinz looking for help and the sounds of Scotty Nguyen ringing from home games everywhere. 1) Ben Grundy Lives in a Sweet House That PLO Built Likes his old houses modern.

PokerListings.com is back with another free expert poker strategy tip! The value bet is one of the most important things to know if you want to win at poker. Let Dan Skolovy show you how master this important concept and watch your poker profits grow. PokerListings.com has a massive poker strategy section designed to make you a winning poker player. Go to www.pokerlistings.com and check it out!

While this isn’t necessarily the first time Daniel Negreanu has bashed the actions of Full Tilt Poker –and specifically Ray Bitar , Howard Lederer , and Chris Ferguson –the above clip is the first time he’s done it in very clear language on a video blog. Daniel really taps into the general public zeitgeist with this one. Along with calling Lederer (and the others) “a shameful little weasel” and “disgraceful,” he also says: “I’d have no problem if…somebody came up to you and bash you in the nuts with a baseball bat.” Damn

Go Daddy Girl, Vanessa Rousso, offers her best poker tips. See more at fwd4.me

Horse racing giant Churchill Downs rode into Atlanta and snatched up BLUFF Media. In an oddly timed announcement (Friday afternoon, after the markets closed?), Churchill Downs (Nasdaq:

A solid 125 runners forked over the $3,500 buy-in today at the Seminole Hard Rock for the next stop on the World Poker Tour with about 50 surviving the day. For a non-televised event it also brought out a surprising amount of big names, led of course by Mercier. The South Florida native used the home court to his advantage to rack up about 176k in chips - good for third in the chip counts. The overnight chip leader is Uri Kadosh with 275,500, followed in second by Eliyahu Levy with 218,500.

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This week’s List features 75 billion hands on PokerStars, Devo’s latest win and the end of an independent poker website, along with Jamie Gold, Daniel Negreanu and the Global Poker Index. Buckle up. This is the In and Out List

Zee bus? Oui oui I'll throw you under it.

"Man it feels good not having to wear that fucking cap all the time. I bet you fuckers didn't even know I had hair. Where does this win put me on that fucking GPI thing?" - Phil Ivey, January 29, 2012 When play resumed at the 2012 Aussie Millions Main Event with 12 remaining, Phil Ivey was short-stacked. However, Phil Ivey is Phil Ivey, so short-stacks don’t mean shit to him

Any suggestions for a future 3-Bet, feel free to leave a note in the comments. Today in the 3-Bet we find High Stakes Poker notable Alan Meltzer showing his generosity, Jimmy Fricke helping his anxiety at the poker table and the new king of poker Tweeters. 1) Meltzer Leaves $1 Million to Chauffeur, $500k to Doorman Watching Alan Meltzer on High Stakes Poker, it always seemed like he was a good guy. A former pretzel vendor who made millions in music as the owner of Wind-Up Records, Meltzer just seemed to get a true kick out of playing high-stakes poker with the best in the world.

"If I win this, I wonder if I'll reappear on the GPI, and if so, where?" ~ Phil Ivey, January 25, 4pm PHIL IVEY . That’s basically what the 2012 Aussie Millions Main Event is about right now. With 74 players remaining at the Aussie Millions, Ivey, playing in only his third event since his self-imposed Full Tilt exile, finds himself stacked second overall with 778,500. He trails only Tim O’Shea with 921,000

Day 2 of the massive Australian tournament took place at the speed of a Roger Federer serve with 239 eliminations in seven levels of play.

Time to elevate Jessica Jane Clement to Girl of the Year status. As the saying goes, hindsight is retrospect.

Any suggestions for a future 3-Bet, feel free to drop a note in the comments. Today in the 3-Bet we find Shaun Deeb confused in Florida, four Canadians making jumps in the GPI and poker fans in Northern Ireland lobbying for legal poker.

Poker Kings NL Tip 5. This time again from the unforgettable Marcel Luske.

Xuan Liu is still looking good at the 2012 PCA, as she's stacked third overall going into final table play. The final table is set at the 2012 PCA Main Event .